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Audience Is Everything

Nielsen uncovers what audiences want,

so you can make media that counts.


Connecting you to audiences, growth and new opportunities.


Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.


Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.

Marketing optimization

Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.


Discover what audiences want and connect them to more media, music and sports content they’ll love.


Stay ahead of media’s evolution with our timely insights.

Featured video

The state of global media

Top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.

Featured report

Global Marketing Report

Find out what Marketers around the globe have to say about what’s driving their media, data, tech and measurement strategies for 2022.

Featured article

Metrics are key to proving ROI in the e-sports arena

Games have become part and parcel of the Millennial media diet, with two in three U.S…


Real people are always at the heart of our data.


People around the world participate in our panels

Backed by real people, our global panels provide critical data validation and ensure representation.


Employees power our business globally

Our passionate workforce drives a better media future across 57 countries. 


Business resource groups champion an inclusive culture

Members of these groups help us bring our best to the communities we measure.