Audience Is Everything™
Nielsen uncovers what audiences want,
so you can make media that counts.
Solutions
Connecting you to audiences, growth and new opportunities.
Audience
measurement
Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.
Media
planning
Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.
Marketing optimization
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.
Content
metadata
Discover what audiences want and connect them to more media, music and sports content they’ll love.
Insights
Stay ahead of media’s evolution with our timely insights.
Featured video
The state of global media
Top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
The state of global media
Featured report
Global Marketing Report
Find out what Marketers around the globe have to say about what’s driving their media, data, tech and measurement strategies for 2022.
Featured article
Metrics are key to proving ROI in the e-sports arena
Games have become part and parcel of the Millennial media diet, with two in three U.S…
People
Real people are always at the heart of our data.
750K+
People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
15K+
Employees power our business globally
Our passionate workforce drives a better media future across 57 countries.
14
Business resource groups champion an inclusive culture
Members of these groups help us bring our best to the communities we measure.
