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Sports fandom is increasing, powered by new digital platforms, global report finds

In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations are following more competitions than Gen X and Boomers.

Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.

Nielsen commits to advancing media equity, building diverse leadership and reducing environmental impact in 2022 ESG report

We released our 2022 Nielsen ESG Report, a progress report on how we’re prioritizing environmental, social and governance (ESG) issues, such as climate change; diversity, equity and inclusion; the engagement of our employees; business integrity; and societal trust in the media.

Nielsen Global Impact Day 2017

At Nielsen, we encourage our employees to make unique contributions to the communities in which they live and work. Nielsen Global Impact Day (NGID) is an event where Nielsen employees carry out social contribution activities all over the world in one day, and it is expected to have a great impact...

Nielsen Korea, ‘Nielsen Global Impact Day’ activities with “Hansup Together”

Nielsen Korea, a global integrated information analysis company, announced that it held the ‘Nielsen Global Impact Day’ event at the Nielsen Korea Seoul office on June 20th and 21st together with the non-profit organization Together Hansup. ‘Nielsen Global Impact Day’ is a social...

Nielsen Korea, ‘Digital Marketing Summit 2019’ Presenter Participation

Jihyeok Park, Managing Director of Nielsen Korea’s E-commerce Team, Jihoon Kim, Managing Director of Marketing Effectivness (MEFF) Team, and Andy Dubickas, Vice President of Global Solution Consulting at Nielsen Visual IQ, held the Global Marketing Conference ‘Digital Marketing Summit...

Tina Wilson Recognized as a 2022 Top Women in Media and Ad Tech by AdExchanger and AdMonsters

Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.

Nielsen patrocina I-com para abrir la conversación sobre el análisis de datos

Nielsen, ha anunciado que patrocina I-com, el evento que reúne a los principales líderes del sector de Marketing y Publicidad con el objetivo de generar conocimiento a través de sinergias.

Tina Wilson Recognized as a 2022 Top Women in Media and Ad Tech by AdExchanger and AdMonsters

Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at  the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.

Werbung und die geopolitische Situation in Osteuropa: Nielsen-Analyse zeigt Auswirkungen bei Werbebudgets und Mediennutzung in Deutschland

Hamburg, 7. Juni 2022 – Die rückläufige Gefährdung durch Corona, vor allem aber die geopolitische Situation in Osteuropa schlugen sich im März 2022 in Deutschland am Werbemarkt nieder, wie eine aktuelle Analyse von Nielsen (NYSE: NLSN) belegt [1]. Zudem hat das führende...