Audience Is Everything®
Nielsen uncovers what audiences want,
so you can make media that counts.
Connecting you to audiences, growth and new opportunities.
Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.
Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.
Discover what audiences want and connect them to more media, music and sports content they’ll love.
Stay ahead of media’s evolution with our timely insights.
Real people are always at the heart of our data.
People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
Employees power our business globally
Our passionate workforce drives a better media future across 57 countries.
Business resource groups champion an inclusive culture
Members of these groups help us bring our best to the communities we measure.