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Digital Ad Ratings


Verify digital ads across computers, mobile, and connected devices

As streaming digital content continues to evolve, it’s more important than ever to understand the reach and frequency of your advertising campaigns across publishers and platforms. However, unfortunately, nearly 50% of digital advertising budgets are wasted on the wrong audiences according to recent studies.

We’re here to help. Nielsen Digital Ad Ratings offers clear and familiar metrics to measure and compare digital ad performance with traditional linear TV advertising, helping to prove the true measure of your impact and reach across media platforms.

By leveraging census-based data, Nielsen panel assets, advanced machine learning methodologies, and third-party datasets, Digital Ad Ratings provides deduplicated insights into the digital ads consumed across mobile devices, computer screens, and connected devices.



The industry standard for digital ad measurement

Industry trusted

Industry trusted

Prove your advertising performance with accurate data trusted by 21 of the top 25 global advertisers.

People-based verification

People-based verification

Reach unique audiences with unbiased, representative ad measurement verified by people-based panels.

Cross-platform comparability

Cross-platform comparability

Analyze performance using TV-comparable metrics across computers, smartphones, tablets, and CTV.

Holistic streaming measurement

Holistic streaming measurement

Understand the true scale of the growing streaming ecosystem by pairing with Nielsen’s streaming suite.

Use cases

Digital measurement for advertisers, agencies, publishers, and ad platforms

Advertisers and agencies

Media buyers

Analyze publisher performance across campaigns and manage reach and frequency optimizations in-flight.

Answer critical questions like:

• How can I compare my digital and TV performance metrics?
• Which publishers are reaching my target audience?
• How can I optimize my advertising spend across devices?

Publishers and platforms

Media sellers

Prove your ability to reach digital audiences using industry-standard audience data.

Answer critical questions like:

• How can I prove that my platform delivers to my client’s target audiences?
• Which audiences deliver the greatest incremental reach?
• How can I compare my platform to industry averages?


Unparalleled coverage for all of your digital audience needs

Let’s discuss your business needs