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Assess the impact your campaign makes, including memorability, brand communication and message recognition.
Maximize the value of your digital advertising investments and optimize brand lift with information that allows you to pinpoint what’s working and what’s not.
Measure and benchmark your branded content performance with a detailed analysis of how your campaigns drove brand equity and content engagement.
Total Media Resonance
Ensure that your ads are resonating with consumers across channels by analyzing which touch points are the most and least impactful.
Make informed data-driven decisions for your brand with powerful insights into what’s actually driving sales.
Understand the impact of your marketing campaigns and discover which tactics are most successful in driving incremental sales for your brand.
Marketing Mix Modeling
Discover what’s driving sales and determine your optimal marketing budget with a holistic understanding of the factors that affect demand for your product.
Discover in real time how your media is delivering against your desired marketing objective and optimize in flight at the most granular levels – by media type, campaign, creative & audience.