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Overview

Prove the impact of your campaign’s success against actual sales metrics.

Understanding and proving how your advertising has an impact on purchase behavior is key to the success of any campaign. You need actionable intelligence to draw the connection between advertising and sales, increase the effectiveness of your campaigns, and make informed optimizations that generate revenue at scale.


We’re here to help. Nielsen Campaign Lift closes the loop between advertising and sales, so marketers can focus on driving growth for their businesses without needing to worry about proving their impact on the bottom line.

Campaign Lift works by comparing sales metrics against two groups: those who saw your ads and those who didn’t. By pairing exposure studies with robust credit, debit and loyalty card datasets, we’re able to uncover an accurate view of any campaign’s incremental sales.

 

Features

Measure your campaigns’ impact on revenue growth across channels.

Connect ad exposure to sales

Connect ad exposure to sales

Make the connection between advertising and actual sales using credit card, loyalty card and other data inputs.

Understand sales impact

Understand sales impact

Evaluate sales impact driven by your target audiences, such as those who shop often vs. those who don’t.

Develop buyer insights

Develop buyer insights

Generate incremental sales through the penetration of new customers or increase the buying rate of loyalty purchasers.

Plan for the future

Plan for the future

Glean insight into key performance drivers and optimize the impact of your future campaigns.

Use cases

Campaign validation for advertisers, agencies, publishers and ad platforms.

Advertisers and agencies

Media buyers

Understand the impact of your campaign on a regional or national level by leveraging Nielsen’s comprehensive proprietary datasets.

Campaign Lift helps answer critical questions like:

● Did my campaign generate a lift in sales?
● Which ads, audiences and platforms drove the greatest lift?
● Should I adjust my media strategy for future campaigns?

Publishers and platforms

Media sellers

Increase your clients advertising investments by proving the value of media on your platform and expand strategic rollouts without the risk.

Campaign Lift helps answer critical questions like:

● How can I increase my clients advertising investment?
● What was the impact of their campaign on my platform?
● What would the return be with larger investments?

Coverage

Unparalleled coverage for all of your campaign measurement needs.

Interested in learning more?