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Marketing Mix Modeling

Overview

Learn from past performances so you can plan for the future.

You have more choices of channels and tactics to reach customers than ever before. The question is, how do you know what marketing activities are driving revenue and profit? Nielsen’s Marketing Mix Modeling solution provides answers to your most critical marketing questions, using the industry’s leading marketing performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence.


Marketing Mix Modeling works by collecting relevant marketing and non-marketing factors that drive performance at a granular level. Advanced statistical models are used to connect marketing and other activities to business performance. Simulations and optimizations are then run to adjust marketing spend for improved results today and on future campaigns.

 

Features

Understand what’s driving sales and ROI.

Accelerated insights

Accelerated insights

Get full-scale marketing ROI insights in weeks with our automated and connected infrastructure.

Industry leading coverage

Industry leading coverage

Maximize the impact of marketing budget allocation with unmatched coverage across media and industries.

Scenario planning

Scenario planning

Optimize your current marketing mix with customized simulations that help you plan for future campaigns.

Strategic consulting

Strategic consulting

Receive support throughout the process with input from expert consultants on insight delivery and beyond.

Use cases

Know which activities are actually driving revenue and profit.

Advertisers and agencies

Advertisers and agencies

Determine how to best allocate your marketing budget to achieve maximum ROI by understanding how much you should be spending on each marketing tactic.

Marketing Mix Modeling helps advertisers answer critical questions like:


– What factors are driving my brands’ sales?
– What is the return on investment of my marketing activities?
– What is the optimal mix for my marketing strategy?
– What should my marketing budget allocation be next year?

Publishers and platforms

Publishers and platforms

Learn how you can quantify the marketing effectiveness of your channels in terms of return on investment, revenue growth, and incremental sales.

Marketing Mix Modeling helps publishers answer critical questions like:


– How can I quantify the value of advertising on my platform?
– How does my platform compare to other media channels?
– What categories should be spending on my platform?
– How can I drive more revenue for advertisers?

Coverage

Unparalleled coverage for all of your marketing optimization needs.

Contact us

Find the right solution for your business

In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.