Create the perfect marketing mix to grow brand metrics.
With Nielsen Total Media Resonance, marketers can pinpoint exactly how much to invest in each channel to optimize key objectives from brand awareness to brand loyalty. It enables marketers to measure, evaluate and create best practices across channels and platforms. And with insight into the exact point when a campaign is most and least impactful, you’ll be sure ads are resonating with consumers most effectively.
For media owners, Total Media Resonance helps deliver brand-specific insights to showcase how effective your media channels are. By using advanced modeling techniques that leverage the latest research, as well as media reach and frequency data, you’ll deliver accurate and unbiased results across both traditional and digital platforms. These include TV, online, social media, sponsorships, in-store, out-of-home advertising, and more.
Make your ads resonate with consumers across channels.
Determine the most effective strategy with comparable cross-channel measurement across platforms.
Optimized media mix
Identify the point at which channel spend becomes less effective to uncover the most efficient media mix.
Simulate how well different media allocations work together to drive audience perceptions and preferences.
Understand brand lift
Control for variables like competitor spend and brand familiarity to understand media’s real impact on brand lift.
Measure your total marketing strategy.
Advertisers and agencies
Understand the exact spend level that each media channel was most effective in driving each of your brand objectives.
Total Media Resonance helps advertisers answer critical questions like:
– How can I quantify the effectiveness of my brand objectives across my entire media campaign?
– When does my media spend become less effective?
– How can I test different campaign planning scenarios?
Publishers and platforms
Quantify your platform’s impact on driving your client’s brand goals to stand out from the competition and prove your value.
Total Media Resonance helps publishers answer critical questions like:
– How can I prove my platform’s value over other publishers?
– How can I optimize the performance of my clients content?
– How can I prove ROI in terms of brand KPIs to my clients?
Unparalleled coverage for all of your marketing optimization needs.
Find the right solution for your business
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.