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Hone in on the segments that matter most. Build, plan, activate and measure your audience segments across platforms and devices.
Accelerate your TV audience targeting initiatives with consumer purchase, attitudinal and lifestyle-based data that goes beyond age and gender.
Understand who your customers are, what they buy and the media they consume with exclusive access to proprietary data, as well as data from our trusted partners.
Simplify your audience and media research needs and analyze large amounts of survey-based data to gather valuable insights and visualize your findings.
Streamline your marketing process with built-in analytics and artificial intelligence that constantly evaluates your success while making adjustments in real-time.
Nielsen Scarborough provides local market research, shopping patterns, media behaviors, lifestyle and demographic information of American consumers.
Gain deep insights into the competitive media landscape and discover how to differentiate your brand from competitors.
Determine the best allocation of your budget by testing the outcome of every possible marketing scenario.
Simplify your budget allocation process using a prepared or custom set of scenarios that help build consensus and deliver better returns on your investments.
Reach, influence and engage your desired audience by aligning your campaign objectives with the optimal combination of media touch points.
Impact the path to purchase quickly and accurately with the world’s leading syndicated collection of customer journeys across nearly all major categories.
Compare marketing performance results in the context of the broader market with agile, aggregated outcomes measurement delivered at scale globally.
Find out where your customers are consuming media at a national or a local level with insights into your target audiences, their lifestyles and media preferences.