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Hone in on the segments that matter most. Build, plan, activate, and measure your audience segments across platforms and devices.
Accelerate your TV audience targeting initiatives with consumer purchase, attitudinal and lifestyle-based data that goes beyond age and gender.
Understand who your customers are, what they buy, and the media they consume with access to proprietary datasets for your cross-channel campaign targetting.
Streamline your marketing process by profiling and activating customers across digital platforms, with the enriched data sets of Nielsen Marketing Cloud.
Gain deep insights into the competitive media advertising landscape and discover how to differentiate your brand from competitors.
Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, and more.
Simplify your audience and media research needs and analyze large amounts of survey-based data to gather valuable insights and visualize your findings.
Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, demographic information, and more.
Determine the best allocation for your marketing budget by testing the outcome of every possible advertising scenario.
Simplify your budget allocation process using a prepared or custom set of scenarios that help build consensus and deliver better returns on your investments.
Reach, influence, and engage your desired audience by aligning your campaign objectives with the optimal combination of marketing touchpoints.
Understand the consumer’s path to purchase with the world’s leading syndicated collection of customer journey analytics across nearly all major categories.
Forecast the ROI of your marketing plan’s performance with a sophisticated budget allocation and preparation tool powered by machine learning algorithms.
Find out where your customers are consuming media at a national or a local level with insights into your target audiences, their lifestyles, and media preferences.
Let’s discuss your business needs