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Overview

Ad Intelligence that helps you stand out from the competition.

In today’s complex and crowded media landscape, consumers have access to more content across more platforms than ever before. To stay ahead, you need reliable competitive intelligence to differentiate yourself from the competition and to carve out the best path forward for your brand or media property. But how can you monitor rival brand ad activity to stand out in a crowded marketplace?


We’re here to help. With Nielsen Ad Intel you’ll have the most comprehensive source of local and national advertising spend data available today. Our platform lets agencies, advertisers and media owners monitor advertising activity across 23 media types in all 210 Nielsen DMAs. Ad Intel helps you navigate the marketplace and provides actionable intelligence to identify prospects, analyze brand strategies and learn from past campaigns to plan for the next.

Features

Navigate a complicated marketplace with actionable competitive intelligence.

Ad spend monitoring

Discover your competitors’ advertising spend by company, category, or platform across 23 media types.

Platform identification

Find out where, when and how your competitors are focusing ad dollars across platforms and media types.

Real-time alerts

Get alerted when new advertisers, new brands, new companies and new creative enter the marketplace.

Competitive action

Leverage industry and competitive spend to build new strategies around seasonality and share of voice.

Use cases

Advertising intelligence to help you stay ahead of your competition.

Advertisers and agencies

Identify new advertising opportunities across media platforms by following trends and examining where your competitors have a market presence.

Ad Intelligence helps advertisers answer questions like:


– How much do my competitors spend on advertising?
– Which channels are my competitors advertising on?
– Is there advertising seasonality in my category?

Publishers and platforms

Negotiate rates with advertisers with an understanding of who is advertising in your market, and what your share is in a prospect’s media strategy.

Ad Intelligence helps publishers answer questions like:


– How much do my competitors’ ads cost?
– Which advertisers are spending most with my competitors?
– How does my market share compare across channels?

Coverage

Unparalleled coverage for all of your advertising intelligence needs.

Contact us

Find the right solution for your business

In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.