Ad Intelligence that helps you stand out from the competition.
In today’s complex and crowded media landscape, consumers have access to more content across more platforms than ever before. To stay ahead, you need reliable competitive intelligence to differentiate yourself from the competition and to carve out the best path forward for your brand or media property. But how can you monitor rival brand ad activity to stand out in a crowded marketplace?
We’re here to help. With Nielsen Ad Intel you’ll have the most comprehensive source of local and national advertising spend data available today. Our platform lets agencies, advertisers and media owners monitor advertising activity across 23 media types in all 210 Nielsen DMAs. Ad Intel helps you navigate the marketplace and provides actionable intelligence to identify prospects, analyze brand strategies and learn from past campaigns to plan for the next.
Measure your campaigns’ impact on actual sales across channels.
Ad spend monitoring
Discover your competitors’ advertising spend by company, category, or platform across 23 media types.
Find out where, when and how your competitors are focusing ad dollars across platforms and media types.
Get alerted when new advertisers, new brands, new companies and new creative enter the marketplace.
Leverage industry and competitive spend to build new strategies around seasonality and share of voice.
Advertising intelligence to help you stay ahead of your competition.
Advertisers and agencies
Identify new advertising opportunities across media platforms by following trends and examining where your competitors have a market presence.
Ad Intelligence helps advertisers answer questions like:
● How much do my competitors spend on advertising?
● Which channels are my competitors advertising on?
● Is there advertising seasonality in my category?
Publishers and platforms
Negotiate rates with advertisers with an understanding of who is advertising in your market, and what your share is in a prospect’s media strategy.
Ad Intelligence helps publishers answer questions like:
● How much do my competitors’ ads cost?
● Which advertisers are spending most with my competitors?
● How does my market share compare across channels?