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Overview

Advertising intelligence to help you stay ahead of the competition

In today’s complex and crowded media landscape, consumers have access to more content across more platforms than ever before. To stay ahead, businesses need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you possibly monitor rival brand advertising activity across platforms without turning a 40-hour workweek into a 60-hour workweek?


We’re here to help. Nielsen Ad Intel is the most comprehensive source of local and national advertising spend data available today. Our platform enables advertisers, agencies, publishers, and ad platforms to monitor ad activity across 23 media types in all 210 Nielsen DMAs. Ad Intel helps customers navigate the crowded media landscape with actionable insights to identify prospects, analyze brand strategies and learn from past advertising campaigns to plan for the next.

Features

Navigate crowded categories with actionable competitive advertising intelligence

Ad spend monitoring

Spend monitoring

Uncover your competition’s advertising budget allocation by company, category, or platform across 23 media types.

Platform identification

Platform identification

Find out where, when, and how often your competitors are spending ad dollars across platforms and media types.

Competitive benchmarks

Competitive benchmarks

Leverage competitive and industry benchmarks to understand advertising seasonality and share of voice.

Real-time alerts

Real-time alerts

Be the first to know when new advertisers, brands, creative, and media enter the marketplace.

Use cases

Competitive intelligence for advertisers, agencies, publishers, and ad platforms

Advertisers and agencies

Media buyers

Identify advertising opportunities across platforms by understanding where, when, and how much your competitors are spending on media.

Answer critical questions like:

• How much do my competitors spend on advertising?
• Which channels are my competitors advertising on?
• Is there advertising seasonality in my category?

Publishers and platforms

Media sellers

Negotiate rates with advertisers more effectively by understanding what your competitors are charging and what your share is in a prospect’s media strategy.

Answer critical questions like:

• How much do my competitors’ ads cost?
• Who is spending the most with my competitors?
• How does my market share compare across channels?

Coverage

Unparalleled coverage for all of your advertising intelligence needs

Let’s discuss your business needs