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New York Interconnect signs multi-year agreement with Nielsen as local TV measurement service of choice

3분 읽기 | 2022년 1월

New York  – Jan. 7, 2022 – Nielsen (NYSE: NLSN) and New York Interconnect announced that they have reached a multi-year agreement for local TV measurement in the New York Designated Market Area (DMA). New York Interconnect (NYI), is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach households in the largest advertising market in the country. 

In this agreement, Nielsen’s data will enable NYI to evaluate the daily performance of its campaigns and the cable networks it represents, as well as calculate TV campaign reach and frequency at the DMA level. New York Interconnect also has licensed  Nielsen Ad Intel, the most comprehensive source of local and national advertising spend available today.

“Nielsen’s data aids NYI in prospecting as it details ad dollars spent in the New York market on a category and advertiser basis,” said Betsy Rella, Vice President of Research and Data for NYI. “We use Nielsen data in our sales collateral to help position our products in the marketplace. Additionally, with the use of Nielsen data, NYI is able to create posting reports for each client which serve as a ‘report card’ to ensure our local cable advertisers achieve the deliveries they expect.”

“We are enthused about Nielsen’s commitment to impressions evidenced by their ‘Impressions First Initiative,’ which is designed to support the industry-wide move to impression-based buying and selling. The ability to transact on impressions fuels our cross-platform strategies and was a key factor in our decision to use Nielsen.”

“New York Interconnect is a valued client and industry leader, and we look forward to continuing to support the successful campaigns they create for their brands and advertisers,” said Catherine Herkovic,  EVP, Managing Director, Nielsen Local TV.  “The support for impressions-based buying as evidenced by NYI’s enthusiasm and solidarity is a testament to the imperative across the industry, and Nielsen’s progress lays the groundwork for implementing Nielsen ONE across local, national and digital measurement.”

닐슨(Nielsen)

닐슨(Nielsen)은 잠재고객 측정 및 데이터를 제공하는 미디어 정보 분석 기업으로서 전세계 미디어와 컨텐츠를 분석하고 있다. 전세계 모든 채널과 플랫폼에서 사용자 행동 패턴을 분석해 독립적이고 실행 가능한 인사이트를 고객사에 제공해 현재는 물론 미래의 잠재 사용자까지 연결하고 참여할 수 있도록 지원한다. S&P 500 기업인 닐슨은 측정과 분석 서비스를 55개 이상의 국가에 제공하고 있다. 닐슨에 대한 자세한 정보는 홈페이지(www.nielsen.com, www.nielsen.com/investors)에서 확인할 수 있다. 

About NYI New York Interconnect (NYI) has been an industry leader for over three decades. A joint venture among Altice USA, Charter Communications, and Comcast.  NYI continues to pave the way for the future of TV media buying across all screens in the nation’s largest, most diverse, and most affluent market. Connecting to over 20 million consumers across 100+ of the most popular networks, NYI delivers advanced targeting and attribution solutions that continue to successfully prove a brand’s ROI. In this revolutionary era of TV consumption, NYI continues to navigate the ever-evolving TV landscape through its ground-breaking Audience One platform. Audience One is a multi-screen approach that integrates TV content into one holistic marketing platform that incorporates TV, digital, video on demand, live streaming, OTT, and exclusive network sponsorships for an end-to-end media plan that connects advertisers to the right consumers.