Press Release
Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role
Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.
News Center
Press Release
Nielsen Brand Sustainability Report: An Independent Report That Gauges How Australians Perceive A Brand’s Sustainability Strategy
Nielsen will soon release its independent Brand Sustainability Report that will provide brands and advertisers with key insights on how their brand’s sustainability efforts are resonating with consumers.
Press Release
Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Sports & Games
Sports Research
Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.
Press Release
Nielsen enhances Identity System for Digital Ad Ratings in Australia
Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web
Sports & Games
Video Game Tracker
Monitor the mindshare of gamers with exclusive consumer insights for games software to help you better understand gamer preferences.
Press Release
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.
Sports & Games
Sponsorship Media Valuation
Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.
Sports & Games
Esports Market Analytics
Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.
Sports & Games
Fan Insights
Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.
