Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.
Nielsen Brand Sustainability Report: An Independent Report That Gauges How Australians Perceive A Brand’s Sustainability Strategy
Nielsen will soon release its independent Brand Sustainability Report that will provide brands and advertisers with key insights on how their brand’s sustainability efforts are resonating with consumers.
Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.