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Nielsen tapped by lululemon to be their global Marketing Mix Measurement provider

Nielsen has been selected by lululemon athletica Inc. as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada.

ESL Gaming and Nielsen expand comprehensive esports measurement business relationship

ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Nielsen Enhances Identity System for Digital Ad Ratings in Canada

Nielsen has released its enhanced Identity based Digital Ad Ratings solution in Canada bringing scale and increased accuracy for digital measurement

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada

Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.

Esports Market Analytics

Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.