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Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role

Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.

ESL Gaming and Nielsen expand comprehensive esports measurement business relationship

ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

尼尔森和萃弈(The Trade Desk™)联合宣布双方将建立数据测量战略合作伙伴关系,业务覆盖欧洲、亚洲、墨西哥和加拿大

萃弈(The Trade Desk™) 将为尼尔森在国际市场的身份识别系统提供数据 纽约-2022年2月17日,尼尔森(纽约证券交易所代码: NLSN)和萃弈(The Trade Desk™) (纳斯达克代码:...

Sponsorship Media Valuation

Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.

Esports Market Analytics

Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

尼尔森品牌全面焕新

业务转型,聚焦全球媒体未来 尼尔森近日发布了全新品牌,标志着公司转型及重新调整战略方向。尼尔森的新logo传达了对创新的追求,以及公司致力于为所有人推动一个更好的媒体未来的愿景。 在2021年3月出售其Global...