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Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments

With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.

Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer

Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.

Nielsen Announces Completion of Sale Of Global Connect Business to Advent International

Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.

Nielsen Enables Brands to Maximize Return on Investment Amid Fast-Changing Sports Sponsorship Market

Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.

Cross-Media Currency Becomes Reality with Nielsen ONE

Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem.

BABY FOODS AND BABY CARE ITEMS TRENDS IN THE MARKET OF LIKE HUF 33 BILLION ARE FAVORABLE IN HUNGARY ALSO

Baby food and baby care products are increasingly being sold in our retail sector, and the expansion of demand is in line with favorable international trends.