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Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments

With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.

Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer

Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.

Nielsen Announces Completion of Sale Of Global Connect Business to Advent International

Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.

Nielsen Enables Brands to Maximize Return on Investment Amid Fast-Changing Sports Sponsorship Market

Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.

Cross-Media Currency Becomes Reality with Nielsen ONE

Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem.

Nielsen Takes No. 1 Spot in Media Industry on JUST Capital and Forbes’ Annual Ranking of the JUST 100

Nielsen ranks #47 overall and #1 in Media in Forbes' and JUST Capital's 2021 ranking of America's Most JUST Companies.

Nielsen Meets its 2020 Goal of Ensuring Zero Percent of its Global Electronic Waste Goes to Landfills

Nielsen meets its 2020 goal of ensuring zero percent of its global electronic waste goes to landfills.

The Case for Growth Through Transparency: A Way Forward for Digital Advertising

As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to bring transparency to digital advertising.