Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.
ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years.
Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Hong Kong, 23 March 2022 – To maximise campaign resonance, marketers need to understand the key drivers around the increased focus and willingness of Hong Kongers to spend more time on at-home entertainment and health-conscious lifestyles. Hong Kongers’ consumption behavior has changed...
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.
The Trade Desk 將為尼爾森身份識別系統提供國際市場的數據 紐約 – 2022 年 2 月 17 日 – 尼爾森（紐約證券交易所：NLSN）和 The Trade...
4.6 million Hong Kongers spent 10.1 billion minutes in-home video streaming for the month of January 2022
Nielsen Streaming Platform Insights reveals: 10.1 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home, based on a total net reach of 4.6 million2 Hong Kongers The average Daily Share of Video Streaming across total video time increases...
Nielsen released for the first time streaming insights revealing that in-home viewing Hong Kongers spent 4.6 billion minutes streaming in the first two weeks of January 2022 with a total net reach of 4.3 million in-home viewing Hong Kongers.