Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.
Nielsen released key observations from its BHARAT 2.0 study, a study of the Internet universe and penetration across India. Besides internet penetration, the study also shares information on how the internet is being used across various mediums, demographics and geography.
Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Demographic data from multiple providers will power up the Nielsen identity system to bring scale for the digital measurement of the open web Mumbai, India, 31st March 2022 – On April 1, Nielsen will enhance its open web methodology in India for Digital Ad Ratings through the Nielsen Identity...
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.
NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.