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Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role

Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.

Nielsen’s Bharat 2.0 Study reveals a 45% growth in Active Internet Users in rural India since 2019

Nielsen released key observations from its BHARAT 2.0 study, a study of the Internet universe and penetration across India. Besides internet penetration, the study also shares information on how the internet is being used across various mediums, demographics and geography.

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Nielsen enhances Identity system for Digital Ad Ratings in India

Demographic data from multiple providers will power up the Nielsen identity system to bring scale for the digital measurement of the open web Mumbai, India, 31st March 2022 – On April 1, Nielsen will enhance its open web methodology in India for Digital Ad Ratings through the Nielsen Identity...

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada

Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.

Sponsorship Media Valuation

Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.

Esports Market Analytics

Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.