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Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role

Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.

ESL Gaming and Nielsen expand comprehensive esports measurement business relationship

ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Nielsen enhances Identity System for Digital Ad Ratings in Indonesia

Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale for digital measurement of the open web Indonesia, April 4th 2022 – On April 1, Nielsen will enhance its open web methodology in Indonesia for Digital Ad Ratings through the Nielsen Identity...

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada

Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Landmark milestone for the Indonesian media industry: Nielsen announces plans to launch measurement of cross-media video audiences in 2022

Indonesia- November 17, 2021 – Today Nielsen (NYSE: NLSN) announces its plans to bring cross-media measurement to Indonesia in 2022, providing publishers, agencies and marketers with monthly linear broadcast and mobile streaming audience data for the first time. Embracing the Nielsen ONE...

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Focus on growth of APAC media industry as Nielsen announces new leader, Robert Gilby

Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).