Skip to content

News Center

Medición de audiencias de televisión de Nielsen IBOPE México mantiene la acreditación del MRC para 2022

Medición de audiencias de televisión de Nielsen IBOPE México mantiene la acreditación del MRC para 2022

ESL Gaming and Nielsen expand comprehensive esports measurement business relationship

ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

Nielsen incluye YouTube en la medición de campañas cross-media de anuncios digitales y de TV

La compañía líder en medición de audiencias, contenidos y resultados de marketing, anunció hoy la incorporación de la medición de YouTube para desktop y mobile dentro de su estudio de Total Ad Ratings.

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Brand Impact

Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.

Total Ad Ratings

Increase advertising reach by understanding who, when, and how often audiences are engaged with your ads across TV and digital platforms.