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Have you met your match? Here’s how to ensure the perfect sporting partnership for your brand

Brands that operate a sports sponsorship, or are considering taking on a sponsorship, have many questions to consider. Prioritising assets, campaigns and ultimately, where and when to focus your brand’s sponsorship dollar, is an important decision all sponsors need to consider.

Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role

Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe, Asia, Mexico and Canada

Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Nielsen transforms media planning in New Zealand by fusing radio currency data with audience insights

Today Nielsen (NYSE: NLSN) announced an exciting new venture in collaboration with New Zealand’s Radio Broadcasters Association to fuse radio currency data with the in-depth audience insights available in Nielsen’s Consumer & Media Insights (CMI) data.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Focus on growth of APAC media industry as Nielsen announces new leader, Robert Gilby

Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.