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Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Brand Impact

Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.

Streaming Video Data

Give entertainment providers the power to let audiences seamlessly discover and access the programs they love – regardless of where they are streaming.

Smart Radio Solutions

Reimagine the in-car radio experience, transforming how drivers browse and discover radio stations and music across platforms.

Radio Measurement

Discover how the science of measurement can help you connect with the almost 270 million impassioned consumers who listen to radio every week.

Podcast Measurement

Harness the shopping habits of podcast audience data. Connect specific types of listeners with particular advertisers and specific program-level insights.

National TV Measurement

Discover what U.S. audiences are watching—where, when and how often to determine how to best allocate advertising spend, sponsorship and marketing dollars.