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Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Sponsorship Media Valuation

Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.

Esports Market Analytics

Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Brand Impact

Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.

Streaming Video Data

Give entertainment providers the power to let audiences seamlessly discover and access the programs they love – regardless of where they are streaming.

Smart Radio Solutions

Reimagine the in-car radio experience, transforming how drivers browse and discover radio stations and music across platforms.

Music Recognition

Give fans the power to identify music with millions of audio fingerprints that enable them to discover new artists and enjoy their favorite songs.

Music Discovery

Curate sticky playlists with a range of artists and styles to help fans discover more of the music they love using the perfect blend of data and algorithms.

Nielsen Attribution

Discover in real-time how your marketing is delivering against KPIs and optimize in-flight by media type, campaign, creative, and audience segment.