Sports & Games
Sports Research
Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.
Solutions
Sports & Games
Sponsorship Media Valuation
Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.
Sports & Games
Esports Market Analytics
Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.
Sports & Games
Fan Insights
Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.
Marketing outcomes
Brand Impact
Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.
Video metadata
Streaming Video Data
Give entertainment providers the power to let audiences seamlessly discover and access the programs they love – regardless of where they are streaming.
Audio metadata
Smart Radio Solutions
Reimagine the in-car radio experience, transforming how drivers browse and discover radio stations and music across platforms.
Audio metadata
Music Recognition
Give fans the power to identify music with millions of audio fingerprints that enable them to discover new artists and enjoy their favorite songs.
Audio metadata
Music Discovery
Curate sticky playlists with a range of artists and styles to help fans discover more of the music they love using the perfect blend of data and algorithms.
Marketing outcomes
Nielsen Attribution
Discover in real-time how your marketing is delivering against KPIs and optimize in-flight by media type, campaign, creative, and audience segment.
