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ESL Gaming and Nielsen expand comprehensive esports measurement business relationship

ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

닐슨, 더 트레이드 데스크와 개방형 인터넷 위한 파트너십 체결

글로벌 미디어 정보 분석 기업 닐슨(Nielsen)이 애드테크 기업 더 트레이드 데스크(The Trade Desk)와 개방형 인터넷 측정의 ID 분석 강화를 위한 전략적 파트너십을 체결했다고 XX일 밝혔다.

닐슨미디어코리아 국내 주요기업과 DAR 서비스 시작

글로벌 미디어 정보 분석 기업 닐슨미디어코리아(대표 조선국)는 국내 주요 기업들의 디지털 캠페인에 글로벌 디지털광고시청률 지표인 DAR 서비스를 공식적으로 시작한다.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Focus on growth of APAC media industry as Nielsen announces new leader, Robert Gilby

Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Brand Impact

Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.