Skip to content

News Center

Sports fandom is increasing, powered by new digital platforms, global report finds

In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations are following more competitions than Gen X and Boomers.

Nielsen patrocina I-com para abrir la conversación sobre el análisis de datos

Nielsen, ha anunciado que patrocina I-com, el evento que reúne a los principales líderes del sector de Marketing y Publicidad con el objetivo de generar conocimiento a través de sinergias.

Nielsen optimiza el Identity System de Digital Ad Ratings en España

AedemoTV 2022 ha sido el marco en el que la compañía desvelaba el Identity System de Nielsen que contará con datos demográficos de múltiples proveedores que trae escala para medición digital de la web abierta.

Nielsen patrocina el aedemotv 2022

Nielsen, compañía líder en medición de audiencias, anuncia hoy, que patrocinará el aedemotv2022, el mayor punto de encuentro en Europa del soporte televisión.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Sponsorship Media Valuation

Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.

Esports Market Analytics

Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Brand Impact

Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.

Streaming Video Data

Give entertainment providers the power to let audiences seamlessly discover and access the programs they love – regardless of where they are streaming.