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ESL Gaming and Nielsen expand comprehensive esports measurement business relationship

ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

Sports Research

Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.

Fan Insights

Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.

Nielsen awarded radio measurement extension in Norway

The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023.

Nielsen volunteers find creative ways to give back for 9th annual Nielsen Global Impact Day

NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Nielsen Expanding The Service To MMS In Sweden, Providing A Cross-Media View Of Total Video Viewing

The Swedish Joint Industry Committee MMS - Mediamätning i Skandinavien AB and Nielsen (NYSE: NLSN) today announced an extension and an expansion of the cross-media measurement services. Nielsen will be endorsed as the full service measurement provider to bring a total measurement view of the TV and digital video audiences in Sweden.

Brand Impact

Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.

Streaming Video Data

Give entertainment providers the power to let audiences seamlessly discover and access the programs they love – regardless of where they are streaming.