The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.
NGID encourages our people to step back, give back and connect with their communities by donating their time and talents to make an impact. Nielsen volunteers collectively logged over 9,700 volunteer hours through NGID events and initiatives this year.
Maximize your brand impact by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.
Give entertainment providers the power to let audiences seamlessly discover and access the programs they love – regardless of where they are streaming.
Reimagine the in-car radio experience, transforming how drivers browse and discover radio stations and music across platforms.
Discover what U.S. audiences are watching—where, when and how often to determine how to best allocate advertising spend, sponsorship and marketing dollars.
Give fans the power to identify music with millions of audio fingerprints that enable them to discover new artists and enjoy their favorite songs.
Curate sticky playlists with a range of artists and styles to help fans discover more of the music they love using the perfect blend of data and algorithms.
Discover what's driving sales and determine your optimal marketing mix model with a holistic understanding of the factors that affect demand for your product.
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