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Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.

Nielsen commits to advancing media equity, building diverse leadership and reducing environmental impact in 2022 ESG report

We released our 2022 Nielsen ESG Report, a progress report on how we’re prioritizing environmental, social and governance (ESG) issues, such as climate change; diversity, equity and inclusion; the engagement of our employees; business integrity; and societal trust in the media.

Tina Wilson Recognized as a 2022 Top Women in Media and Ad Tech by AdExchanger and AdMonsters

Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.

ESG Report

Nielsen is releasing its global annual environmental, social and governance (ESG) report to share information in six key ESG topic areas.

Tina Wilson Recognized as a 2022 Top Women in Media and Ad Tech by AdExchanger and AdMonsters

Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at  the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.

Nielsen impact score expands to deliver new marketing performance insights for professional sports teams and brands

Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry

Making a difference for Special Olympics Illinois

Nielsen’s Data for Good program and volunteers lend expertise to Special Olympics Illinois to help improve their volunteer engagement.

Nielsen at SXSW 2022: The Native representation TV needs

Nielsen’s panel on the representation of Native peoples at SXSW brought behind-the-scenes insight into how authentic Native representation occurs on screen and throughout the entertainment industry. 

Studio71 taps Nielsen for “Always On” Digital Ad Ratings

Global media company Studio71 and Nielsen announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement.

Nielsen and TikTok collaborate to unlock global marketing insights

Nielsen has been selected to participate in TikTok’s Media Mix Modelling Program.