The media industry has experienced unprecedented shifts in the last few years. As new technologies come to market, where, when and how consumers access content changes—fast. Across the industry, publishers, advertisers, and marketers are eager to understand the opportunities and challenges they face.
Each year, Advertising Week brings together industry leaders to share best practices and visions for the future of media. This year, Nielsen is an official sponsor of Advertising Week – New York, and we want you to join us! You can live stream all the seminars and panels online.
Through our measurement and analytics, we’re uniquely positioned to help those across the industry connect the dots and make sense of media’s continued evolution. At Advertising Week New York 2017, our CEO Mitch Barns will take the stage to share how innovation can uncover new business models, markets and new audiences. Megan Clarken, our President of Watch, will then lead a panel of thought leaders from FOX, Unilever and Publicis Groupe to explore the ways new devices have created avenues to reach vast new audiences and tap unimaginable advertising opportunities.
Several other Nielsen leaders—including David Wong, SVP, Product Leadership, Watch, Matt O’Grady, CEO, Nielsen Catalina Solutions and Damian Garbaccio, EVP, Nielsen Marketing Cloud—will be joining industry experts for thought-provoking discussions throughout the week.
Below is a highlight of key sessions with Nielsen participants. For more information, check out our total presence at Advertising Week New York 2017.
Tuesday, September 26
11:15 AM | CEO Connectors
12:45 PM | The Next Era of Programmatic
4:30 PM | Data <3 Creative: A Strategic Symbiosis
Wednesday, September 27
10:15 AM | Hunting Waste: A Tale of Innovation
11:15 AM | The Current State of Play in Data-Driven Advertising
12:00 PM | Measuring Up
Thursday, September 28
12:00 PM | Total Video and OTT for Fortune 100 Brands
Join the conversations around Advertising Week using the following on social media:
@Nielsen, #AWNewYork, and #TVBForward17