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Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.

AdLarge and Nielsen renew multi-year agreement for network audio measurement

AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery. 

Supercharging Nielsen Ad Intel with new paid social media spend and creatives

Nielsen announces an enhancement to its Nielsen Ad Intel service which now includes paid social media ad spend and creative information. 

Estrella Media signs multi-year agreement with Nielsen for local TV measurement

Nielsen’s suite of services, including local TV measurement, Nielsen Local TV View, Arianna, and more, provides Estrella with a complete picture of local viewers

New York Interconnect signs multi-year agreement with Nielsen as local TV measurement service of choice

In this agreement, Nielsen’s data will enable NYI to evaluate the daily performance of its campaigns and the cable networks it represents, as well as calculate TV campaign reach and frequency at the DMA level.

Nielsen launches Streaming Signals for more efficient advertising on connected TV

Nielsen Streaming Signals is a new solution that unbundles the household, giving connected TV operators and advertisers a better understanding of who is watching a show to deliver more relevant ads

Nielsen expands its Nielsen Impact Score offering to include college football teams

The Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program in line with new NCAA name, image, likeness rules to potential student-athletes via comprehensive recruiting and proprietary marketing data.

Nielsen ONE Alpha launches with Disney and MAGNA marking significant milestone towards its single cross-platform measurement solution

Alpha is the first iteration of Nielsen ONE which will continue to evolve with new feature additions, enhancements, and model improvements leading up to the launch of Nielsen ONE in the fourth quarter of 2022.

Lilly Broadcasting LLC signs multi-year agreement with Nielsen as local TV measurement service of choice

In this new agreement, Nielsen’s data will support Lilly Broadcasting's ability to identify growth opportunities for audiences and revenue in their local markets.

Nielsen’s Gracenote expands content analytics capabilities with launch of Audience Predict

Gracenote, the content solutions pillar of Nielsen, has unveiled Audience Predict, a new content analytics tool that forecasts potential future entertainment programming performance.