Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.
AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
Nielsen announces an enhancement to its Nielsen Ad Intel service which now includes paid social media ad spend and creative information.
Nielsen’s suite of services, including local TV measurement, Nielsen Local TV View, Arianna, and more, provides Estrella with a complete picture of local viewers
New York Interconnect signs multi-year agreement with Nielsen as local TV measurement service of choice
In this agreement, Nielsen’s data will enable NYI to evaluate the daily performance of its campaigns and the cable networks it represents, as well as calculate TV campaign reach and frequency at the DMA level.
Nielsen Streaming Signals is a new solution that unbundles the household, giving connected TV operators and advertisers a better understanding of who is watching a show to deliver more relevant ads
The Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program in line with new NCAA name, image, likeness rules to potential student-athletes via comprehensive recruiting and proprietary marketing data.
Nielsen ONE Alpha launches with Disney and MAGNA marking significant milestone towards its single cross-platform measurement solution
Alpha is the first iteration of Nielsen ONE which will continue to evolve with new feature additions, enhancements, and model improvements leading up to the launch of Nielsen ONE in the fourth quarter of 2022.
Lilly Broadcasting LLC signs multi-year agreement with Nielsen as local TV measurement service of choice
In this new agreement, Nielsen’s data will support Lilly Broadcasting's ability to identify growth opportunities for audiences and revenue in their local markets.
Gracenote, the content solutions pillar of Nielsen, has unveiled Audience Predict, a new content analytics tool that forecasts potential future entertainment programming performance.