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尼尔森品牌全面焕新

业务转型,聚焦全球媒体未来 尼尔森近日发布了全新品牌,标志着公司转型及重新调整战略方向。尼尔森的新logo传达了对创新的追求,以及公司致力于为所有人推动一个更好的媒体未来的愿景。 在2021年3月出售其Global...

Nielsen unveils new brand identity reflecting company’s transformation and focus on the global future of media

New York – Oct. 18, 2021 – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to...

Focus on growth of APAC media industry as Nielsen announces new leader, Robert Gilby

Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).

Nielsen relaunches streaming measurement suite across content, ads and platforms to tackle growing consumer segment

Nielsen is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.

Nielsen Expanding The Service To MMS In Sweden, Providing A Cross-Media View Of Total Video Viewing

The Swedish Joint Industry Committee MMS - Mediamätning i Skandinavien AB and Nielsen (NYSE: NLSN) today announced an extension and an expansion of the cross-media measurement services. Nielsen will be endorsed as the full service measurement provider to bring a total measurement view of the TV and digital video audiences in Sweden.

닐슨미디어코리아, 효과적인 인플루언서 마케팅 지원하는 ‘인플루언스 스콥’ 출시

글로벌 미디어 정보 분석 기업 닐슨미디어코리아가 유튜버·틱톡커·블로거·게이머 등 다양한 인플루언서를 활용하는 마케팅의 효과적인 전략 수립과 집행을 위한 데이터 기반 인플루언서 마케팅 솔루션 ‘닐슨 인플루언스 스콥 을 27일 국내에 출시한다고 밝혔다.

nielsen cria nova tecnologia para aproximar marcas e influencers

Marketing de influência torna-se mais acessível com InfluenceScope, solução para avaliar os criadores de conteúdo e medir a aderência entre creators e marca.

IPG Mediabrands Taps Gracenote to Support Client Diversity, Equity and Inclusion Initiatives

IPG Mediabrands has licensed Gracenote Inclusion Analytics to help advertisers better connect with underserved audiences and support client diversity, equity and inclusion initiatives.

Nielsen Launches New Sports Team Insights Unlocking Fan Behaviours And Attitudes

Brands can now connect teams fan with brands data leveraging a sample size of 10’000 New Zealanders.

Nielsen Announces “Impressions First Initiative” and the Integration of Broadband Only Homes Into Local Measurement in January 2022

Nielsen's move to an impressions-based currency will deliver more complete, precise and representative audience measurement, along with the added benefit of enabling cross-platform audience measurement.