Empowering advertisers and agencies to optimise their campaign investments and ROI with cross media ad measurement in Malaysia Malaysia – 1 June 2022 – Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Ad Ratings (TAR), to deliver...
Nielsen impact score expands to deliver new marketing performance insights for professional sports teams and brands
Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry
Nielsen advances environmental responsibility through Earth Day celebrations. In total, volunteers collected 1,900 kilograms of waste and donated or planted 140 trees and plants.
Nielsen’s panel on the representation of Native peoples at SXSW brought behind-the-scenes insight into how authentic Native representation occurs on screen and throughout the entertainment industry.
Global media company Studio71 and Nielsen announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement.
Nielsen has been selected to participate in TikTok’s Media Mix Modelling Program.
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing.
Nielsen’s ‘Podcasting Today’ report reveals podcast advertising presents marketers with greater opportunities to increase ROI
Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today report.