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Nielsen’s ‘Podcasting Today’ report reveals podcast advertising presents marketers with greater opportunities to increase ROI

Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today report.

Nielsen tapped by lululemon to be their global Marketing Mix Measurement provider

Nielsen has been selected by lululemon athletica Inc. as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada.

Have you met your match? Here’s how to ensure the perfect sporting partnership for your brand

Brands that operate a sports sponsorship, or are considering taking on a sponsorship, have many questions to consider. Prioritising assets, campaigns and ultimately, where and when to focus your brand’s sponsorship dollar, is an important decision all sponsors need to consider.

Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role

Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.

Nielsen’s Bharat 2.0 Study reveals a 45% growth in Active Internet Users in rural India since 2019

Nielsen released key observations from its BHARAT 2.0 study, a study of the Internet universe and penetration across India. Besides internet penetration, the study also shares information on how the internet is being used across various mediums, demographics and geography.

Gracenote-Lösung von Nielsen hilft Samsung bei der Optimierung von Podcast-Benutzererfahrungen

Durch die Integration der Gracenote-Lösung Audio On Demand kann Samsung Nutzer:innen besser mit relevanten Podcast-Inhalten verbinden und deren Engagement steigern. Emeryville / München, 5. April 2022 – Gracenote, ein führender Anbieter von Entertainment-Metadaten, Content-IDs und weiteren...

Gracenote, société appartenant à Nielsen, aide Samsung à optimiser ses expériences utilisateurs de podcasts

Grâce à l’intégration de la solution Gracenote Audio on Demand, Samsung est en mesure de fournir plus facilement à ses utilisateurs des contenus de podcasts résonants et de renforcer leur engagement. Emeryville, CA / USA, le 5 avril 2022 – Gracenote, principal fournisseur de...

Medición de audiencias de televisión de Nielsen IBOPE México mantiene la acreditación del MRC para 2022

Medición de audiencias de televisión de Nielsen IBOPE México mantiene la acreditación del MRC para 2022

Tubi is expanding relationship with Nielsen, allowing enhanced measurement across 25+ devices, delivering more transparency to advertisers

Tubi’s integration with Nielsen DAR will give advertisers a more comprehensive view of ad performance, inclusive of co-viewing, and is a step towards increased industry coverage provided via Nielsen ONE, the single source, cross-media measurement solution.

ESL Gamingとニールセンが、eスポーツにおける計測の包括的パートナーシップを拡大

世界有数のeスポーツ企業であるESL Gamingと、オーディエンスインサイト、データ、アナリティクスにおけるグローバルリーダーであるニールセンは、本日、包括的なパートナーシップを延長したことを発表しました。