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Il mercato pubblicitario in Italia a febbraio 2018

Il mercato degli investimenti pubblicitari in Italia chiude il mese di febbraio in crescita del +1,2% , portando il bimestre a +1,8%, rispetto allo stesso periodo del 2017.

Nielsen and ONE Championship to Launch World Sports Business Conference in Singapore

Nielsen Sports - the leading source of sports measurement, analytics and insights around the world, and ONE Championship™ (ONE) - Asia’s largest global sports media property, have announced the launch of the What’s Next in Global Sports conference, which will tackle the driving factors behind Asia’s rise on the global sporting stage.

Nielsen Powers Rapidly Expanding Audience Based Buying Marketplace with API Platform

Nielsen announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution providers to accelerate their TV audience targeting initiatives.

Nielsen Launches Next-Generation Viewership Analytics Platform Covering Top 56 U.S. TV Markets

Nielsen announced today the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote real-time smart TV viewership data for deeper insights into audience flow, retention and engagement.

Nielsen Press Statement Regarding NBCU Upfronts Announcement

We support NBCU’s efforts to evolve measurement, and Nielsen’s TV and digital ad currency play a critical role.

Gender pay gap

In April 2017, the Government introduced new regulations relating to the gender pay gap (GPG) with the aim of encouraging UK businesses to take action to close any gap that exists.

CNN en Español Taps Nielsen for National TV Ratings

Nielsen and CNN jointly announced that they are expanding their relationship to provide national TV measurement to CNN en Español, the sole 24-hour Spanish-language news network in the U.S.

Nielsen Launches Audio Diary Monthly Insights Reports

These reports provide audio clients with more granularity and specificity about diary listening behavior and trends and will be delivered to subscribers on a monthly basis.

Australians 18+ Spent +12% More Time On Smartphones In February 2018 Versus Year Ago

During February 2018, time spent by Australians 18+ on mobile device grew when compared with year prior. Smartphones had more than double the amount of time spent per person 18+ (51 hours and 10 minutes, +12% versus a year ago) than desktop (24 hours and 33 minutes, -19% versus a year ago). Tablet devices also saw strong audience usage at 32 hours and 43 minutes, +10% versus a year ago.

IL MERCATO PUBBLICITARIO IN ITALIA A GENNAIO 2018

Il mercato degli investimenti pubblicitari nel mese di gennaio chiude in crescita del 2,6%, rispetto allo stesso periodo del 2017, pari a un incremento di circa 14,3 milioni, considerando l’intero perimetro del web advertising. Se si esclude dalla raccolta web la stima Nielsen sul search e sul social, il mercato chiude il mese di gennaio a +0,6 % (circa 2,5 milioni in più).