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A Top Audio Professional, Brad Kelly Named among ‘Most Powerful People in Radio’ for the Fifth Year

Brad Kelly, Managing Director of Nielsen Audio, has been named among the 40 most powerful people in radio by Radio Ink, a leading radio industry trade publication in the U.S.

Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry

Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.

Nielsen Showcases New Media Measurement Technology and Expertise at NAB Show 2019

With leaders from the media, entertainment, finance and advertising communities, this year’s NAB (National Association of Broadcasters) conference in Las Vegas proved the perfect opportunity to announce new technology for measuring media, as well as share our insights on the media technologies of the future.

Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right

When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, "We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.

Radio: It’s in Everyone’s Shopping Cart

During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.

Nielsen Audio Podcast, A Guided Tour of Radio

Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.

Seven in 10 Chicago Adults Aware of “Chicago Radio Town Hall Meeting”

Reaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.

Moving Podcast Measurement from Download to Consumption

With on-demand audio and podcasting no longer being a niche medium, Nielsen is committed to expanding its capabilities so that it can measure engagement with that content as well.

Nielsen Podcast Measurement Slated for 2017

While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.

Audio’s Growing Ratings and Enhanced Encoding

At Nielsen, we're optimistic about audio. And there's good reason for it. Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.