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Nielsen and Weibo Partner to Help Advertisers Better Understand Online Audiences

On June 27th, we kicked off our new, ground-breaking partnership with Weibo on Nielsen Digital Ad Ratings and Digital Brand Effect during a launch event in Shanghai.

Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant...