Skip to content

News Center

Nielsen Views: Understanding Walled Gardens

In this video David Wong, Senior Vice President of Digital Product Leadership at Nielsen, discusses the growth of these walled gardens, what they mean for the industry and the role Nielsen plays in providing consistent and comparable measurement across both digital and traditional media channels.

Getting Transparent and Leading the Measurement Change at INTX 2016

Nielsen recently joined key industry leaders to at the annual Internet and Television Expo (INTX). As a part of our involvement at INTX 2016, Nielsen executive Judi Allen, senior vice president (SVP) of client solutions, took the stage to participate in a discussion around transparency as it relates to the evolving world of media measurement.

Nielsen Sponsors Cynopsis Ratings Boot Camp Session

Last week, Nielsen sponsored the interactive Cynopsis Boot Camp, an intensive ratings training in New York City, focused on the increasing complexities of today’s media ratings landscape.

Nielsen Reports Provide Perspective Into Americans’ Media Habits

As technology continues to evolve and audiences fragment, Nielsen remains committed to providing the industry with insights around today’s total audience, no matter the device, delivery or platform. We’re publishing two unique report series—our Total Audience and Comparable Metrics reports—around consumers’ device behaviors and media consumption.