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David Poltrack, Industry Leader at CBS, Receives Award at Nielsen Consumer 360 Conference

Nielsen Consumer 360 ended with a crescendo this year, with a new tradition of granting the first Consumer 360 leadership appreciation award. Peter Bradbury, Managing Director, National TV Client Solutions, presented the award to David Poltrack, Chief Research Officer, CBS and President of CBS Vision to a rousing standing ovation.

Confronting What’s Next at Consumer 360 2018

This year, our Consumer 360 conference explored how the media industry can identify the opportunities created from the challenges by confronting what’s next together.

Beating the Odds in South Africa: A Nielsen Consumer 360 Event

We recently hosted a Nielsen Consumer 360 event in Johannesburg, South Africa. The event’s theme, ‘Beating The Odds: Today And Tomorrow,’ provided attendees an understanding of the changing South African consumer, retail and media landscape, thereby helping them identify opportunities to win in South Africa.

Innovate. Transform. Disrupt. Finding the Change that Changes Everything at Consumer 360 2016

To break through the clutter, you need to innovate. And to help our clients do just that, we explored how different industries are being disrupted and how successful companies can evolve and thrive at our 2016 U.S. Nielsen Consumer 360® conference last week in Las Vegas.

Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant...

Simulmedia CEO Makes the Case for Third-Party Independent Measurement

//    Data, accountability and the merging of digital and television are hallmarks of New York-based Simulmedia, so it makes perfect sense that company’s CEO, Dave Morgan, is supports Nielsen’s ability to provide a holistic view of the consumer.

Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field

Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV...