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Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards

After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards.

Nielsen Video Series – Episode 4: The Importance And The Role Of Panels In Digital Audience Measurement

How do panels and data from tags work together to deliver digital audience measurement? Watch this episode and hear from Alex Smith as he talks about the important role of panels as well as why tags are valuable in digital audience measurement.

Nielsen Video Series – Episode 3: Nielsen Identity System

Jonathon Wells, SVP, Data Science, Nielsen, answers five questions on the important role of identity system in audience measurement.

Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?

Digital Audience Measurement in Australia - How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?

Nielsen Recognized with 2020 Emmy® Award for Technology and Engineering

The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms.

The Future of Media Starts With Nielsen ONE

To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single currency for audience measurement.

Broadcasting+Cable Names Scott N. Brown to 2020 Watch List

Scott N. Brown, Nielsen’s General Manager of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at no. 12 on this year’s list, along with other well-known CEOs and c-suite level executives from prominent companies in the media industry.

Nielsen Views: Capturing Connections with Audience Segments

Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

Nielsen Views: Bringing Clarity to Digital Advertising

This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within Digital Ad Ratings and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.