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ESL Gaming und Nielsen erweitern ihre umfassende Partnerschaft für E-Sport-Messungen

Mehrjährige Verlängerung im Interesse der Forschungsstandards im E-Sport und zur Bewertung der Integration von Markenpartnerschaften Köln / New York, 26. April 2022 – ESL Gaming, das weltweit führende E-Sport-Unternehmen, und Nielsen, ein weltweit führendes Unternehmen für Insights, Daten...

Nielsen incluye YouTube en la medición de campañas cross-media de anuncios digitales y de TV

La compañía líder en medición de audiencias, contenidos y resultados de marketing, anunció hoy la incorporación de la medición de YouTube para desktop y mobile dentro de su estudio de Total Ad Ratings.

Nielsen erweitert Digital Ad Ratings in Deutschland um das Identity System

Hamburg, 31. März 2022 – Nielsen wird ab 1. April 2022 seine Open-Web-Messmethodik für Digital Ad Ratings (DAR) in Deutschland durch das Nielsen Identity System erweitern. Das Nielsen Identity System wird zu diesem Startdatum neben Deutschland außerdem in Australien, Brasilien, Indien,...



Nielsen Enhances Identity System for Digital Ad Measurement In 15 Markets To Prepare For A Cookieless Future

Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future

Nielsen Doubles Down on Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Nielsen is adding approximately 55 million devices across smart TVs and set top boxes to help scale addressable TV. The integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement.

Nielsen’s TV Ratings Platform Moves to AWS

This major initiative provides Nielsen with the key foundation to improve scalability, redundancy and reliability, which has never been more crucial in an industry that has seen the rapid advancement of technical capabilities and innovation.

Nielsen named as one of the World’s Most Innovative Companies in Music

We’re proud to announce that Nielsen has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2019, earning No. 10 in the Music category.

Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years

Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created a timeline focused on our innovative steps forward in measuring the media landscape.

Gracenote Nabs Two Best of Show Awards at NAB 2018

In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.