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ESL Gaming und Nielsen erweitern ihre umfassende Partnerschaft für E-Sport-Messungen

Mehrjährige Verlängerung im Interesse der Forschungsstandards im E-Sport und zur Bewertung der Integration von Markenpartnerschaften Köln / New York, 26. April 2022 – ESL Gaming, das weltweit führende E-Sport-Unternehmen, und Nielsen, ein weltweit führendes Unternehmen für Insights, Daten...

Nielsen incluye YouTube en la medición de campañas cross-media de anuncios digitales y de TV

La compañía líder en medición de audiencias, contenidos y resultados de marketing, anunció hoy la incorporación de la medición de YouTube para desktop y mobile dentro de su estudio de Total Ad Ratings.

Supercharging Nielsen Ad Intel With Social And In-App Media Advertising Spend And Creatives

Nielsen’s recent enhancement to Nielsen Ad Intel Digital provides marketers with detailed advertiser-level social, in-app media spend and creative data.

Supercharging Nielsen Ad Intel with new paid social media spend and creatives

Nielsen announces an enhancement to its Nielsen Ad Intel service which now includes paid social media ad spend and creative information. 

Cross-media ad measurement transformation in Asia

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.

「Instagram」は若年層女性のスマートフォンユーザーの約7割が利用 ~ニールセン 18-29歳女性の「Instagram」アプリ利用状況を発表~

視聴行動分析サービスを提供するニールセン デジタル株式会社(東京都港区、代表取締役社長 宮本淳)は、スマートフォン視聴率情報「ニールセン モバイル ネットビュー(Nielsen Mobile NetView) 」のデータをもとに、若年層女性の「Instagram」アプリの利用状況を発表しました。

Digital engagement increases due to major sporting month

Nielsen Digital Content Ratings, latest results are in!

Powerful Pins: Measuring Pinterest with Nielsen Digital Ad Ratings

We’re excited to announce that Nielsen Digital Ad Ratings has been selected as the measurement standard for advertising on Pinterest. Now, marketers will be able to access independent audience verification metrics from Nielsen for their campaigns running on the Pinterest mobile app.

Going Global: Nielsen Digital Ad Ratings to Measure Twitter in 23 New Markets

We have expanded our relationship with Twitter to provide measurement of mobile campaigns to 23 new global markets, in addition to the U.S., through Digital Ad Ratings.

Total Audience Measurement: Leveling the Playing Field for Mobile Marketers

Steve Hasker, Nielsen’s President and Chief Operating Officer, recently presented at the MMA Forum in India, hosted by the Mobile Marketing Association. His talk focused on the growing number of mobile users in the country and what it means for marketers.