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Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

Nielsen Views: Audience-Based Buying

In this video, Kelly Abcarian, Senior Vice President of Product Leadership, discusses what’s next for the new era of audience-based buying and how Nielsen helps our clients connect with consumer segments across platforms.

Nielsen Views: Understanding Walled Gardens

In this video David Wong, Senior Vice President of Digital Product Leadership at Nielsen, discusses the growth of these walled gardens, what they mean for the industry and the role Nielsen plays in providing consistent and comparable measurement across both digital and traditional media channels.