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It’s Official: Nielsen Completes Acquisition of Gracenote
Gracenote is now, officially, a Nielsen company. With this acquisition, we take one step further in our mission of measuring and understanding consumer behavior.
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Total Audience Measurement: Leveling the Playing Field for Mobile Marketers
Steve Hasker, Nielsen’s President and Chief Operating Officer, recently presented at the MMA Forum in India, hosted by the Mobile Marketing Association. His talk focused on the growing number of mobile users in the country and what it means for marketers.
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Nielsen Totals It Up at ARF
This year, we sponsored the Advertising Research Foundation’s (ARF's) Audience Measurement 2015 conference: “Measuring Up: Translating Talk into Action.” At the conference, we reinforced our commitment to measurement and innovative solutions in a rapidly evolving media landscape.
