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Nielsen launches cross media ad measurement in Malaysia

Empowering advertisers and agencies to optimise their campaign investments and ROI with cross media ad measurement in Malaysia Malaysia – 1 June 2022 – Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Ad Ratings (TAR), to deliver...

Nielsen og de store danske broadcastere klar med ny seermåling

TV 2, DR, Nordic Entertainment Group, Discovery Networks og Nielsen Danmark om ny måling af seertal på tv og streaming fra 1. januar 2022. Efter mere end et års grundigt forarbejde får Danmark pr. 1. januar 2022 en ny seermåling, som det internationale analysefirma Nielsen står for. Aftalen...

Nielsen and the big Danish broadcasters ready with a new viewer survey

TV 2, DR, Nordic Entertainment Group, Discovery Networks and Nielsen Denmark on a new measurement of viewership on TV and streaming from 1 January 2022. After more than a year of thorough preparation, Denmark will receive per. January 1, 2022 a new viewer survey, which the international analysis...

Nielsen ONE Alpha launches with Disney and MAGNA marking significant milestone towards its single cross-platform measurement solution

Alpha is the first iteration of Nielsen ONE which will continue to evolve with new feature additions, enhancements, and model improvements leading up to the launch of Nielsen ONE in the fourth quarter of 2022.

Roku measurement now available in Nielsen Digital Content Ratings

Digital Content Ratings provides access to deduplicated reach and demographic insights for channels on Roku devices to identify which programs most effectively reach key audiences.

Cross-media ad measurement transformation in Asia

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.

Nielsen Readies Next-Gen Wearable Metering Technologies and Devices for National, Local and Audio Measurement

Starting in September 2021, Nielsen will begin placing approximately 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists

Nielsen Doubles Down On Streaming, Adds Viewership by Platform and Advanced Audience Demographics

Nielsen Streaming Video Ratings provides visibility into total viewership and advanced audience demographic insights by streaming platform.

クロスメディア測定をNielsen One(ニールセン・ワン)で実現

ニールセン(NYSE:NLSN)は、複数のプラットフォーム間で比較可能な包括的なメトリクスを推進するために、統合クロスメディアソリューションを立ち上げる計画を発表しました。

Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media Strategy

Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media Strategy