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Trust, Protection and Transparency Are Key Elements to the Future Media Business

The digital revolution has brought about a world where an abundance of data and information is just a click away. The data created from those clicks and views bring benefits but also come with the responsibilities of building trust, providing protection and fostering transparency for data. Alongside other major industry power players, Nielsen thought leaders recently facilitated a discussion on these hot-button topics at Advertising Week New York 2018.

Nielsen Views: Understanding Walled Gardens

In this video David Wong, Senior Vice President of Digital Product Leadership at Nielsen, discusses the growth of these walled gardens, what they mean for the industry and the role Nielsen plays in providing consistent and comparable measurement across both digital and traditional media channels.