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Nielsen’s Integrated Insights Help Advertisers Score a Super Bowl Touchdown

With the average Super Bowl ad in 2015 costing $4.5 million, it’s fair to say that the stakes are high for advertisers. Considering all of the hype on social media, the critique of the ads in the days after the game and the massive audience in one shot (more than 100 million viewers), it...

Put Five Years of TV Ad Performance At Your Fingertips With TV Brand Effect Ad Snapshots

For years, many of the biggest marketers in the world have used Nielsen’s TV Brand Effect solution to optimize their TV ad investments. Subscribers receive in-depth reporting from Nielsen research analysts on the memorability and likeability of their TV ads as well as their competitors’. They...