Overview
Measure the impact of your top-of-funnel brand campaigns
In order for marketers to understand the impact of their campaigns in a fragmented media landscape, they need actionable intelligence to assess the efficiency of each customer touchpoint.
Nielsen Total Media Resonance enables marketers to optimize their media budgets against the key performance indicators aligned to their objectives; from brand awareness to brand loyalty. By measuring, analyzing, and optimizing media across channels and platforms, our solution provides insights into when a campaign is most and least impactful for consumers.
Total Media Resonance pairs advanced modeling techniques with reach and frequency data to deliver accurate and unbiased results across traditional and digital platforms, including; TV, online, social media, sponsorships, in-store, out-of-home advertising, and more.
Features
Quantify the effectiveness of your cross-channel brand campaigns
Comprehensive coverage
Determine the most effective strategy with comparable cross-channel measurement across platforms.
Optimized media mix
Identify the point at which channel spending becomes less effective to uncover the most efficient media mix.
Powerful simulation
Simulate how well different media allocations work together to drive audience perceptions and preferences.
Understand brand lift
Control variables like competitor spending and brand familiarity to understand your mediaโs brand lift.
Use cases
Brand measurement for advertisers, agencies, publishers, and ad platforms
Media buyers
Understand the exact spend level that each media channel was most effective in driving each of your brand objectives.
Answer critical questions like:
โข How can I measure the impact of my brand campaigns?
โข How can I optimize the effectiveness of my media budget?
โข How can I test different campaign planning scenarios?
Media sellers
Quantify your platformโs impact on driving your client’s brand goals to stand out from the competition.
Answer critical questions like:
โข How can I prove my platform’s value over other publishers?
โข How can I optimize the performance of my clientโs content?
โข How can I prove ROI in terms of brand KPIs to my clients?
Coverage
Unparalleled coverage for all of your brand measurement needs
Let’s discuss your business needs
