Radio’s RADAR Networks Reach More Than 181 Million Listeners Each Week
NEW YORK – June 16, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today reported in its June 2014 RADAR® Radio Network Ratings that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.
Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.
SELECTED AUDIENCE RESULTS FROM nielsen RADAR JUNE 2014
The RADAR June 2014 survey period demonstrates network radio’s power in reaching a mass audience across all ages. Commercials aired on the 46 measured radio networks reached:
- 68.0 percent of persons aged 12+ (181.3 million listeners)
- 70.9 percent of persons aged 18-49 (95.5 million listeners)
- 71.7 percent of persons aged 25-54 (89.9 million listeners)
The RADAR June 2014 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs®–Designated Market Areas:
- 70.2 percent of persons aged 12+ (94.4 million listeners)
- 73.6 percent of persons aged 18-49 (50.9 million listeners)
- 74.2 percent of persons aged 25-54 (48.4 million listeners)
Editor’s Note: The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs. These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.
ABOUT THE RADAR JUNE 2014 REPORT
Nielsen’s RADAR (Radio’s All Dimension Audience Research) June 2014 Report is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and WestwoodOne.
The sample size for the RADAR June 2014 Report is 396,094 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®.
The RADAR June 2014 Report includes data from all 48 Nielsen PPM® markets. The survey period for RADAR 121 covers March 28, 2013 to March 26, 2014.
The Company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter, PPM, and PPM 360 are marks of Arbitron Inc.
RADAR is a registered trademark of Arbitron Inc. DMA is a registered trademark of The Nielsen Co. (US) LLC.
PPM ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
关于尼尔森
尼尔森控股公司（Nielsen Holdings N.V.）（纽约证券交易所股票代码：NLSN）是一家全球性的信息和测量公司，在市场营销和消费者信息、电视和其他媒体测量、在线情报和移动测量领域处于领先地位。尼尔森的业务遍及约 100 个国家，总部位于美国纽约和荷兰迪曼。欲了解更多信息，请访问www.nielsen.com。
新闻联系人：
Jon Miller, jon.miller@nielsen.com, 410-794-2665
