Agreement Provides for Audience Measurement of All Tribune TV stations
NEW YORK, NY – March 2, 2015 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, and Tribune Broadcasting, a division of Tribune Media Company (NYSE: TRCO), announced today that they have reached a long-term renewal agreement for Tribune Broadcasting to subscribe to Nielsen TV ratings for all of its stations in every market.
The new arrangement will provide Tribune Broadcasting with a comprehensive view of how consumers watch TV in the changing media landscape. Tribune Broadcasting will be licensed to use Nielsen’s Out of Home (OOH) TV measurement and Return Path Data when introduced, as well as Nielsen’s new Mobile TV Ratings in Local People Meter markets.
“We are very pleased to have Tribune as a highly engaged, long-term partner,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “We look forward to their continued collaboration as we incorporate key service enhancements such as measuring the out of home audience, capturing viewing on mobile devices, and incorporating Return Path Data from set top boxes into the ratings and calibrating the data using our projectable panels.”
“Expanding our access to more detailed audience research and analytics is extremely important to our company,” said Larry Wert, Tribune Media’s President for Broadcast Media. “We use Nielsen data regularly, and we are glad to have them as partners as video viewing habits continue to rapidly evolve.”
关于尼尔森
尼尔森公司（Nielsen N.V.）（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，全面了解消费者的观看和购买行为。尼尔森的 "观看 "业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，覆盖消费视频、音频和文本内容的所有设备。购买 "板块为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看 "和 "购买 "板块以及其他数据源的信息，尼尔森为客户提供世界一流的测量和分析服务，帮助客户提高业绩。 尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com 。
ABOUT TRIBUNE MEDIA COMPANY
Tribune Media Co. (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching over 50 million households, national entertainment network WGN America, available in approximately 71 million households, Tribune Studios, and Tribune Digital Ventures, including Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit www.tribunemedia.com.
联系方式
NielsenDiane Laura：(646) 654-5759, diane.laura@nielsen.com
Tribune Media Co.Christa Robinson: (212) 210-2794, christa@tribunemedia.com
