Agreement Covers Stations in Corpus Christi and Odessa-Midland, Texas
New York, NY – Oct. 26, 2017 – Nielsen (NYSE: NLSN) today announced a new client win—ICA Broadcasting has signed a long-term, multi-year agreement with Nielsen. The new agreement includes ICA’s stations in Corpus Christi and Odessa-Midland, Texas.
ICA Broadcasting will leverage Nielsen’s audio diary data to effectively understand the listening trends of their audience. In addition, Nielsen’s audio services will help the company’s programmers and station managers continue to keep a pulse on listening preferences in both markets. The full suite of services will allow ICA Broadcasting to fully showcase the power of the radio consumer.
“Radio reaches nearly 90% of the population in each of these markets each week and, as a multi-station provider in both markets, it’s critical for us to have Nielsen’s effective audience measurement service,” said Barry Marks, President of ICA Broadcasting. “Nielsen’s reputation in the market and their comprehensive suite of audio product and services, will allow us to refine our programming, improve our marketing, and better serve our advertisers. We are pleased to return to Nielsen Audio as a subscriber and we look forward to our new relationship.”
“We are excited to welcome ICA Broadcasting to the Nielsen family,” said Brad Kelly, Managing Director for Nielsen Audio. “Under this agreement, we’ll provide ICA with data and services that enable them to make the strategic decisions that will grow their business. Our services are best-in-class and the enhancements that we are making will help our clients tell their powerful reach story, effectively market their stations, and better compete for a share of advertising dollars.”
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，提供对消费者观看和购买内容的全面了解。尼尔森的 "看"（Watch）业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息，尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。
联系方式
Dawn Rowan: dawn.rowan@nielsen.com or 646-654-8641
